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Dr. Earl Mindell, R.Ph., Ph.D

Dedicated to sharing goji around the world!


Dr. Mindell was first introduced to goji in 1995 by a highly regarded Chinese herbalist. This gifted man shared the extraordinary story of the goji berry, its use in traditional Himalayan medicine, and its seemingly unlimited health benefits.

At that meeting Dr. Mindell recognized that this virtually unknown plant would be the most important health discovery that he had seen in over 40 years. He vowed to his Chinese friend that he would study this berry and unlock its secrets. And so the initial research began.

Just as he had done countless times before, Dr. Mindell put this tiny berry under the scrutiny of scientific inspection. He set out to determine if there was any solid scientific evidence proving that the goji berry really did what the Himalayans claimed it did.

He almost couldn’t believe his eyes. Not only was there an enormous amount written about goji in ancient Himalayan and Asian medical texts, but it turned out that modern science had validated exactly what the Himalayan healers had said about goji.

He became obsessed with the mystery of goji and he vowed to his Chinese friend that he would share this gift from the Himalayans with people all over the world.

Teaming up with FreeLife International, Dr. Mindell’s incredible journey began. Traveling throughout the world and working with scientists on three continents, he came closer and closer to discovering the mystery of the goji berry.

Dr. Mindell discovered that not all goji berries are created equal! There are over 41 varieties in Tibet alone. This would require him to analyze the dozens of varieties to find the descendants of the one true goji...the one that had been discovered by the early Himalayan healers.

Finally, after 8 years of research, Dr. Mindell discovered the fingerprint of the goji that originated in the Himalayas and its very unique Spectral Signature. This important finding would enable Dr. Mindell to harvest only those berries that contain this unique Spectral Signature.

 The mystery of the goji had finally been solved!

When Dr. Mindell and FreeLife International were satisfied they would have the most powerful goji juice in the world, they introduced Himalayn Goji Juice in October 2003.  Now for the first time in history the full potency of the goji of Himalayan origin is available to the world.


In August of 2005, Dr. Earl Mindell, was invited to a remote area of Asia near Inner Mongolia and the Gobi Desert where the goji berry is so cherished and revered that each year they conduct a grand festival in its honor. Dr. Mindell was invited as an honored guest to thank him and to honor him for dedicating his life to improving peoples health and for tirelessly sharing the miracle of the goji berry with millions around the world.

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Want to know more about Dr. Mindell?  Click on his picture!


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These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure or prevent any disease.

Information on this website is for educational purposes only. 
It is not intended to act as a substitute for medical advice provided by a qualified health care provider.

Always consult your health care professional before using any nutritional supplement.